ʻO ka hoʻokuʻu ʻia ʻana o nā diapers pono i ʻewalu mau makahiki i hala ma ke ʻano he kau inoa diaper direct-to-consumer a me kona ulu ʻana ma hope o nā makahiki ʻelua e hiki mai ana i loko o nā hale kūʻai nui ma US, ua hōʻailona ʻia ka hana mua i kahi kipi diaper a mākou e ʻike nei i kēia lā. ʻOiai ua loaʻa mua nā diaper ʻōmaʻomaʻo i ka makahiki 2012, ua hoʻonui ʻo Honest i nā koi palekana a me ka hoʻomau ʻana a hiki iā ia ke hāʻawi i kahi diaper i kūpono i ka pāpaho. ʻO ka laulā o nā paʻi diaper i loaʻa e koho a koho i loko o kāu pahu kau inoa diaper maʻamau i lilo koke i mau ʻōlelo hoʻolaha i kaʻana like ʻia ma nā moʻolelo media kaiapili millennial.
Mai ia manawa, ua ʻike mākou i ka puka ʻana mai o nā hōʻailona hou i hana ʻia ma hope o nā hiʻohiʻona like, i loaʻa i kā lākou niche i ka ʻāpana premium akā ua ulu hou nei e ʻimi i ke ʻano masstige hou: nā huahana inexpensive i kūʻai ʻia ma ke ʻano he luxurious a premium. Ua hoʻokumu nā makaʻāinana ʻo P&G a me KC i kā lākou mau laina kiʻekiʻe o nā diaper i 2018 a me 2019, kēlā me kēia, me Pampers Pure a me Huggies Special Delivery. Ua hoʻolaha hou ʻia ʻo Healthynest, kahi palapala diapering "mea kanu" e pili ana i nā pā hana no nā pēpē; Mahalo, ʻo ka diaper mua loa i loaʻa ka 100% pulupulu topsheet; a me Coterie, nā diapers super absorbent hana kiʻekiʻe. ʻElua mau hoʻokuʻu hou i hōʻike i ka ulu nui ʻana o ka ʻāpana masstige ʻo Hello Bello (kūʻai ʻia ma ke ʻano he "mua, mea kanu, nā huahana pēpē kūpono") a me Dyper, ʻohe viscose eco-friendly diapers i hiki ke hoʻopuehu ʻia i loko o nā hale hana compost. ʻO ka mea hou i kēia wahi hoʻokūkū koʻikoʻi ka P&G's All Good diapers i hoʻolaha wale ʻia ma Walmart, kūʻai like me Hello Bello.
ʻO ka hapa nui o kēia mau hōʻailona hou he mea like: ʻO ka waiwai i hoʻohui ʻia ma o ka hoʻoulu ʻana i ke kuleana pilikanaka, hoʻonui i nā koi e pili ana i ka palekana (hypoallergenic, chlorine-free, "non-toxic"), kahi kaulahao hoʻolako hoʻomau ma o nā mea kanu a PCR paha, a i ʻole ka hoʻololi ʻana me ka ikehu hou.
He aha nā mea nui o ka Diapering e hele i mua?
ʻO ka nānā ʻana i nā mea kūlohelohe a me nā hiʻohiʻona hiki i nā mākua ke hauʻoli me ka hoʻonui ʻana i ka hana, aesthetics e like me ka leʻaleʻa a i ʻole nā paʻi i hana ʻia a me nā pahu kau inoa makua curated, e lilo i mua o ka makemake o nā mea kūʻai. ʻOiai e hoʻomau ana kahi niche liʻiliʻi o nā mākua mileniuma i nā diapers ʻōmaʻomaʻo (a waiho i kā lākou kālā ma kahi o ko lākou kūlana), e hoʻomau ʻia ka hapa nui o ka hoʻoikaika ʻana i ka hoʻomau ʻana mai nā NGO a me nā hale kūʻai nunui e hālāwai ana i nā pahuhopu ESG, ma mua o ka liʻiliʻi o nā mea kūʻai ʻike.
Ka manawa hoʻouna: Mei-27-2021
